Immigrant Women Entrepreneurs Europe

We are Women Migrentrepreneurs. Finding our place, making our mark.

Cultural Capital: A Winning Combination

Source: anthologymag.com via Nola on Pinterest

When I saw this photo, I instantly fell in love with it. I also saw “Cultural Capital” in motion. And so, I looked up the designer behind it. And was I right on target.

Catalina Estrada is a Barcelona-based designer who is born and raised in Colombia.  Her style in their words: “Catalina brings all the colors and power of Latin-American folklore and refines it with a subtle touch of European sophistication.”

I find in her a winning combination:

Cultural Capital + Personal Style +  a touch of Universality (Market Knowledge) = Success

1. Cultural Capital: Draw from your culture to offer something new.

2. Personal Style: Inject your personality and/or unique style to make it distinct.

3. Universality (Market Knowledge): Consider what your target market wants or need. Translate it to something understandable or palatable to them.

What’s your winning formula? We’d love to know.

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Filed under: Cultural Capital, Inspiration, , , , , , , ,

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