Immigrant Women Entrepreneurs Europe

We are Women Migrentrepreneurs. Finding our place, making our mark.

Set Your Target Straight

Source: via Joann on Pinterest

Entering the 4th week of the year, have you already set your targets for 2013?

With so much to do but limited time and resources, it’s important to know how each action will bring us closer to our goals. In order to do that we have to have our targets clear. This means having specific ones.  Instead of just saying, I would like my business to be profitable this year, say, “I need to make a sales of XYZ euros this year in order for my business to be profitable”. Or instead of saying “I will lose weight this year.”, say, I will lose 5 kilograms this year. This makes it easier for us to breakdown our target into actions. In order to make that XYZ sales, how many products do I need to sell? How many clients do I need to reach? From there, plan how we will be able to reach those figures. This way we prioritize activities that takes us closer to this goal. Sometimes we get so busy with so many activities. But are all these activities necessary to reach our goals? Are we focusing on the right activities to reach them?

To help with target setting, remember the S.M.A.R.T. goals?

S – SPECIFIC  As mentioned above, the goal has to be clearly defined. Be as specific as possible.

M – MEASURABLE  – Translate your targets into something that you can count or measure. A number of clients? A X% increase in sales? Set milestones so you can see that you are advancing and celebrate each milestone! (That should help with keeping the motivation 🙂

A – ATTAINABLE – Be realistic about your goal. You cannot target a sales of 1000 pieces of Product X if the production capacity is only 500 pieces. Knowing your capacity, resources and the realities, what is feasible for you?

R – RELEVANT – Make sure that your target resonates with your environment and your business. Are the targets in line with your business’ mission? Are the consumers looking for this product/service? Is it the right time for this?

T – TIME-BASED – Give yourself a time-frame. This way you know how much time you have to reach the goal, to know if it’s realistic. It will also prevent you from procrastinating and giving excuses. Give yourself a deadline and do what you have to do to reach that goal.

So don’t just keep yourself busy, but get busy with things that matter. Set your target straight!


Filed under: Inspiration, , , ,

Reinvent to Reinvent



It’s been said that the only thing constant is change. And as Charles Darwin said: “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change.” So, as we think and work towards reinventing ourselves, it might be a good idea to also reinvent ourselves in order to continuosly reinvent. This means developing a personal or a company culture of change and adaptability. Here are some quick links around the web on becoming adaptable.

Cultivating business flexibility for success.

Anticipate and be conscious of change and act!

Becoming culturally adaptable

Tips on embracing change.

Do you have tips on becoming more adaptable? We’d love to hear them.

Filed under: Cultural Capital, , , , ,

Cultural Capital & Reinvention

Need a new product, a new business idea, a new look, whatever it is, pick out something of your culture that is universally familiar and reinvent it to create something of your own

Designer Sushi Seaweed Wrap of Umino Seaweed Shop by I&S BBDO Tokyo

or better yet, pick out an ordinary product and reinvent it by adding a bit of your culture.

Filed under: Cultural Capital, MW News, , ,

Caterpillars & Butterflies: Starting Anew & Reinvention

Spring has been in a playful mood this year, playing hide and seek with us these past weeks. Now, it looks like it has resolved to stay, so we now can open windows and let a bit of that fresh breeze in.

If you follow this blog, you must have noticed that I had been quiet the past month. I was busy “doing” and “thinking.”

When I created the MigrentrepreneurTM Women Network and Blog last year, I had so much vision and goals for it. And I still do!! But it had been like a caterpillar — moving so00 slow! That there were times I wasn’t sure where it was going.

But it kept… and it keeps going and trudging forward because we know that at some point, it’s going to reveal itself to be a beautiful butterfly and carry out its purpose of pollinating flowers and spreading seeds on its way.

So while we have been quiet,  you must have noticed a change here and there. We have kept busy like caterpillars, working (and eating!!) to create a Migrentrepreneur Women Network and Blog that is inspirational and one that contributes to the pollination and spread of the spirit of entrepreneurship among migrant women here in Europe.

And yes, I said, WE. Over the course of the hibernation month, we have a new migrentrepreneur woman on board. You’ve seen her here before. Her name is Deidré and you can read more about her here if you just scroll down a bit.

Together, we are creating and preparing posts, activities and events to build and grow the network. So there are a lot of things to look forward to as we go to the second half of the year. 🙂

Finally, caterpillars and Butterflies also represent for us this month’s theme: REINVENTION. As migrant women,  or as business owners, in order to adapt and grow, we may need to reinvent ourselves. So, we will be exploring this theme over the month and we hope that you will join us.

Feel free to send us a message through the comment form below or through a post on our facebook page to get the discussion going.

ciao! – ñ (nola)

Filed under: MW News, , , , , , ,

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